Messagepoint Named Customer Communications Management Leader in Aspire Leaderboard

Messagepoint Inc. has been named a provider of customer communications management (CCM) solutions in the 2020 Aspire Leaderboard for the third year in a row, the company said.

The Leaderboard is an online tool that visualizes and ranks vendors in the CCM solutions market. Ranked as an overall CCM leader, Messagepoint also is recognized for its core strengths in Communication Composition, and in particular, its innovative capabilities in the Online Design & Business Authoring, Content Intelligence and AI-based template migration categories.

In addition, the company´s Rationalizer product, which automates and streamlines the process of content migration from legacy CCM platforms, is cited by Aspire for its potential to drive much needed industry-wide transformation.

Messagepoint´s history of innovation in the CCM space began with the development of a business user-driven content management solution that empowered marketers and simplified and accelerated content authoring processes. More recently the organization has invested heavily in artificial intelligence (AI), machine learning (ML) and natural language processing (NLP) capabilities in the form of the Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE).

MARCIE enables the creation of higher-quality content in a shorter amount of time through its Assisted Authoring capabilities in the Messagepoint platform and the Rationalizer product, automating key content processes relating to content ingestion, tagging, analysis, consolidation and optimization.

Rationalizer is a standalone product from Messagepoint that intelligently ingests content from PDF, Word, HTML, print streams and legacy CCM systems. With a deep focus on improving customer experience by using AI to build better communications, Rationalizer, like Messagepoint, identifies consolidation opportunities, brand alignment, sentiment and reading comprehension level violations against assigned standards. Content migration is a key barrier to CCM modernization initiatives due to the scope and complexity of the task and the manual methods typically applied to the problem. Rationalizer is unique in its ability to facilitate and accelerate these important initiatives, delivering optimized content into modern environments.

The Aspire Leaderboard is copyrighted by Aspire Customer Communications Services Ltd. and is based on the findings and opinions of Aspire´s consultancy organization. Aspire does not endorse any vendor, product or service included in the Aspire Leaderboard. For tailored RFP support please contact the Aspire team at

Aspire Customer Communications Services is a boutique consulting firm specializing in the Customer Communications Management (CCM) and Digital Customer Experience (DCX) industries. Through deep market expertise and global insights, Aspire works with technology providers, service providers, enterprises and investors to help them achieve their CCM goals. Find more information about how Aspire is helping organizations navigate the complexities of the customer communications world at

Messagepoint is a provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring and managing complex customer communications for non-technical (business) users. Customers rely on its award-winning platform to consistently deliver exceptional, highly personalized customer communications across all platforms and channels. For more information, visit