Messagepoint, a provider of developing and delivering innovative software and services within the Customer Communications Management (CCM) market, has announced that private equity group NewSpring has invested in Messagepoint, the company said.
The investment will be used to expand Messagepoint´s research and development initiatives, as well as to enhance sales and marketing functions to generate outsized growth.
Messagepoint provides non-technical business users with intelligent control over complex content to create more personalized, relevant, and timely customer communications in regulated industries such as financial services, insurance, and healthcare. The company´s hybrid-cloud platform enables businesses to produce optimized customer communications at scale across a variety of distribution channels including print, email, mobile, and web.
Additionally, Messagepoint is a differentiated provider of the CCM space as it combines a user-friendly interface with advanced content management capabilities powered by machine learning and artificial intelligence to make it easy for users to ensure the right message goes to the right customer through the right channel. The company was named one of the top CCM vendors in the 2018 Aspire Leaderboard and is a recipient of the CODiE award for “Best Multi-Channel Publishing Platform.”
Messagepoint is a leader within the Customer Communications Management market. The Messagepoint hybrid-cloud platform helps companies strengthen their customer communications by enabling business users to control the entire messaging lifecycle for all print or digital communications without burdening IT. For information, visit www.messagepoint.com.
Founded in 1999, NewSpring partners with the innovators, makers, and operators of high-performing companies in dynamic industries to catalyze new growth and seize compelling opportunities. The Firm manages approximately USD 1.7 billion across four distinct strategies covering the spectrum from growth equity and control buyouts to mezzanine debt. To learn more, visit www.newspringcapital.com.