Messagepoint Expands into Asia-Pacific Region

Messagepoint is expanding its global presence into the Asia-Pacific (APAC) region with the establishment of a partnership with Customer Centrics International, an Australian consultancy that helps organizations deliver simplified, personalized, digitized customer communications, the company said.

The move to expand into APAC highlights the demand Messagepoint sees in this region for modern customer communications solutions, particularly by organizations in heavily regulated industries, including financial services, insurance and healthcare. Messagepoint´s AI-powered products include Rationalizer, a solution for optimizing content and migrating it to new systems, and Messagepoint, a customer communications management (CCM) platform that enables intelligent business user content authoring, optimization and management to streamline business processes around these complex communications.

Customer Centrics supports the region´s financial services organizations by bringing together innovative technologies with re-imagined design and language to help clients and their customers better understand each other. Customer Centrics will leverage Messagepoint solutions as critical enablers of CCM modernization, content optimization and ongoing intelligent content management for complex customer communications.

Messagepoint is a provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring and managing complex customer communications for non-technical (business) users. Customers rely on its award-winning platform to consistently deliver exceptional, highly personalized customer communications across all platforms and channels. For more information, visit