Merkle launches Merkle India

Merkle, a technology-enabled, data-driven performance marketing agency, has launched Merkle in India with the acquisition of Sokrati, India´s data-driven performance marketing and analytics agency, the company said.

The acquisition of Sokrati, coupled with Dentsu Aegis Network´s strategic focus in India, accelerates Merkle´s presence within the Asia Pacific region, where it currently employs over 450 employees in its Shanghai and Nanjing offices.

Founded in 2009, Sokrati is headquartered in Pune and employs a staff of 120 digital marketing professionals. The company develops its integrated marketing offering with the help of data analytics, CRM based marketing, and the integration of online and offline data, as well as hyperlocal marketing.

It offers digital and performance marketing with deep specialization in e-commerce. Service lines include search, performance, social, retargeting, display, video production, and product ads. Sokrati´s capabilities are also particularly relevant in industries such as automotive, banking, and telecommunications — key growth areas for Merkle.

Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands – Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands.