Mediamorph raises USD21m to extend position in media & entertainment supply chain

Mediamorph has closed a USD21.2 million Series C financing led by Advance Vixeid Partners (AVP), the company said.

Senior advisors to Lee Equity Partners including Bob Wright (former chairman and CEO of NBC Universal) and Barry Baker (former president and COO of USA Networks), and existing investors Liberty Global Ventures and Smedvig Capital also participated in the financing.

The company said the new capital will be used to expand Mediamorph´s technology platform and to grow the organization to meet soaring demand.

Mediamorph´s newest board members include Nomi Bergman, president of Advance/Newhouse partnership and former president of Bright House Networks, Bob Greene, managing director, Liberty Global, and Barry Baker, Senior Advisor to Lee Equity Partners.

Mediamorph services the Media & Entertainment industry, connecting content providers and content platforms in of video distribution. The company´s cloud-based enterprise software and data management platform streamline the content supply chain, helping companies manage deals and content rights, track content consumption, and enable data-driven decisions to maximize revenues.

Advance Vixeid Partners is an investment firm that invests in rapidly growing companies that operate in the technology, media and marketing sectors.