Mediafly acquires Alinean

Mediafly, a mobile sales enablement solution that enhances how sales organizations engage buyers, has announced the acquisition of Alinean, Inc., a software and consulting company dedicated to empowering B2B sales and marketing teams to better communicate and quantify the value of their products and solutions to buyers, the company said.

The acquisition of Alinean will complement Mediafly´s Evolved Sellingâ„¢ platform by adding interactive sales tools, such as TCO/ROI calculators, that help sellers sell based on facts instead of anecdotes and arm sellers with CFO-ready business cases directly in their sales presentations.

The acquisition will also enable Mediafly to expand into consulting and advisory services, making it the first company in the space to successfully combine best in class sales enablement software with consulting services. The overall enhanced offering will deliver even greater results and sales effectiveness to Mediafly customers globally.

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Alinean empowers B2B companies to better connect, engage and sell to today´s economic-focused buyer via the development and delivery of value messaging, interactive sales/marketing tools and sales training.