The Media Coding Industry Forum (MC-IF) is inviting those holding patents (or patent applications) potentially essential to the Versatile Video Codec (VVC) standard to participate in an initial meeting of patent owners to foster the formation of a voluntary “patent pool”, the company said.
MC-IF is taking this step because a patent pool provides greater market certainty on licensing terms, and will encourage earlier market launch and widespread adoption of VVC technology for the benefit of VVC implementers and consumers of VVC-compliant products. Ideally, the initiative will lead to the competitive selection of a commercial pool facilitator that will complete the formation of, and then administer, a single, voluntary pool covering VVC essential patents.
Some MC-IF members, and other holders of VVC essential patents, have already indicated they will participate in this fostering effort. To date, 17 companies, representing a diverse set of business models, sizes, and geographies, have indicated they will participate in the patent pool fostering effort.
The initial meeting will be held on Sept. 1, 2020 as a virtual meeting. Companies that have a well-founded belief that they hold one or more patents essential to the VVC standard, and desire to participate in this patent pool fostering activity, are invited to register at www.mc-if.org/fostering. This initial meeting will identify tasks and propose a schedule for VVC pool fostering. It is expected that the fostering effort will complete its work by the end of 2020 with the selection of the pool facilitator/administrator.
MC-IF is not facilitating or administering a patent pool. Rather, MC-IF is convening patent owners to select a commercial patent pool administrator with the goal of the formation of single pool comprising a critical mass of patent owners.
The Media Coding Industry Forum (MC-IF) is an open industry forum with the purpose of furthering the adoption of MPEG Standards, initially focusing on VVC, by establishing them as well-accepted and widely used standards for the benefit of consumers and industry. To join MC-IF, see www.MC-IF.org.
VVC is the next-generation video compression standard after MPEG´s HEVC standard. The codec has 50% better compression rate as HEVC for the same perceptual quality, with support for lossless compression.