Measure launches nationwide drone service for arts & entertainment industry

Measure, the largest US provider of drone services for enterprise customers, has announced a new division to service the arts and entertainment industry, Measure Media (M2), the company said.

M2 operates the first nationwide network of full-time drone pilots specializing in meeting the airborne storytelling needs of both small screen and big screen projects.

The venture includes Emmy Award-winning aerial cinematographer Eric Austin who has provided drone-based aerial photography to television networks, film producers and consumer brands since the earliest commercial drone use nearly a decade ago. Measure acquired Austin´s Helivideo Productions, a supplier of low-altitude aerial video for web, television and film, as a key building block of the M2 business.

M2 operated in stealth mode for its first two months and already counts ESPN, ABC, CBS, Coach, Rihanna, Fenty/Puma, Cartier, New England Productions (NEP), NBC Sports and The Olympic Channel among its customers. That top-tier roster reflects both the demand for drone services in the sector and the market´s confidence in M2´s capabilities.

M2 focuses exclusively on supplying professional unmanned aerial filming services for both broadcast and recorded sports, live concerts, television, film and commercials. The company also furnishes dynamic, high-quality aerial visuals for brand marketing, 3D mapping, and virtual reality needs.

Measure is the nation´s Drone as a Service® company, providing turnkey solutions to acquire, process, and deliver actionable aerial data and media to enterprise customers. The company has pioneered drone applications in telecom, construction, energy, disaster response, media coverage and other sectors, utilizing best-in-class drone technology, highly trained full-time pilots and experienced data engineers to execute safe, legal and insured missions that help customers achieve new cost and operational efficiencies. For more information, visit or follow the company on Twitter at @droneasaservice.