MaxxSouth Broadband has signed to sponsor the Panera Bread Golf Tournament at The Ole Miss Golf Course on August 27, with proceeds benefitting Baking Memories 4 Kids, the company said.
The nonprofit raises money through cookie sales to send kids with life-threatening illnesses and their families on week-long vacations to Florida amusement parks.
As a sponsor, MaxxSouth Broadband is providing two months of still-image advertising to help promote the event, increase exposure for the tournament and increase the proceeds going toward the charity.
MaxxSouth Broadband provides video, high-speed Internet and digital phone broadband service to 20 counties and 60 communities in northern Mississippi and Alabama. The company is a subsidiary of media holding company Block Communications Inc.