MAXDigital names new SVP

Automotive dealer end-to-end software provider MAXDigital has named Patrick McMullen, previously the SVP of Customer Success, to be the company´s SVP of Strategy and Innovation, the company said.

He will be traveling the country to deliver the company´s “Stop the Drop” message which helps dealers maintain gross profits and transform the way they deliver value during every sale.

Additionally, Rebecca Oistad has joined MAXDigital as the company´s VP of Marketing. In her new role, she will focus on building brand awareness, leading marketing communications, and driving demand for the company´s Digital Retailing and inventory management software solutions.

Founded in 2004, MAXDigital provides cloud-based software and mobile applications to the automotive industry. As the industry´s premium end-to-end software solution for automotive dealers, MAXDigital empowers more than 2,000 dealerships across the US to manage inventory, increase gross profits and sell more cars through digital retailing.