Matter Communications named agency of record for ZappRx

Matter Communications, the fourth largest PR agency in Boston and scaling nationally, has announced it has been named AOR for ZappRx, a growing Boston-based digital health company that significantly reduces the administrative burden associated with prescribing specialty medications, the company said.

ZappRx selected Matter as the result of a competitive agency review to grow awareness and promote the company among healthcare provider, payer, pharmacy, biopharmaceutical and patient audiences. Matter will support a comprehensive PR program for ZappRx, including executive and customer-focused media relations, social media, awards, speaking, branding, messaging, and overall strategic counsel.

ZappRx simplifies the complex process required to order specialty medications, and helps doctors get high-risk patients on the right therapy as quickly as possible. Its cloud-based platform saves and auto-fills all of the information required in a prescription, including pharmacy information, payer/prior authorization requirements, and relevant patient clinical history. ZappRx then enables providers, pharmacists, and payers to digitally interact with one another to fill a prescription, reducing the need for fax and phone call interactions. The platform is currently live in three disease areas, and expanding to support other areas, including neurology, oncology, rheumatology, and gastroenterology.

Matter is a Brand Elevation Agency unifying public relations, social media, creative services, and search marketing into strategic, content-rich communications campaigns that inspire action and build value. Founded in 2003, with five offices spanning North America, Matter works with the world´s most innovative companies across high-technology, consumer-technology and consumer markets. For more information, visit: