Mattel, StartApp form multi-year licensing agreement

StartApp has formed a strategic collaboration with Mattel, in which StartApp will develop digital experiences for many of Mattel´s iconic brands, including Barbie and Hot Wheels, the company said.

Under the multi-year agreement, StartApp will become Mattel´s premier licensee to create products for a number of Mattel´s consumer brands including digital stickers, emojis, mobile app themes and avatars.

StartApp is an insights-driven mobile technologies company.

Mattel is a creations company that offers play, learning and development worldwide. Mattel operates in 40 countries and territories and sells products in more than 150 nations.