MATRIXX Software has launched MATRIXX Digital Commerce, a single platform that delivers the same carrier-grade performance and reliability Communications Service Providers (CSPs) require for mission-critical business applications across cloud, private cloud and on premise environments, the company said.
MATRIXX Digital Commerce raises the bar, anticipating new Digital KPIs that CSPs expect their vendors to meet for cloud and virtualization across four main areas: scalability, reliability, digital ecosystem support and customer engagement.
To date, CSPs have been cautious to move network-grade business functionality into the cloud due to extreme requirements around transaction throughput, latency, and network response times, and the impact those have on customer experience.
As CSPs aim to shift more functions to cloud and virtualized environments, the new MATRIXX platform provides a solution that is ready for prime-time. It supports real-time business operations across 100s of millions of end customers and devices, and it deploys across cloud environments while delivering telco-grade reliability and unmatched performance.
New additions to the platform include an enhanced business API gateway and customer engagement framework. The business API gateway speeds integration into the CSP operating environment, including omni-channel integration, and exposes key business processes such as ´PayNow´ to 3rd parties in the digital ecosystem. The API gateway is based on common industry business processes and an extendable development framework.
The platform´s customer engagement framework enables CSPs to tailor customer experiences for complex digital commerce interactions, such as campaigns that are triggered based on behavior or location. It ensures the customer is always precisely and instantly notified as they make purchases, accept promotions and targeted offers, and turn features and services off and on. Armed with MATRIXX Digital Commerce, CSPs can personalize messages to their customers ensuring a transparent and high-touch customer experience.
MATRIXX Software delivers an innovative digital commerce solution that enables always-on customer engagement. Our patented approach makes it possible for Digital Service Providers to simultaneously serve millions of customers, and process billions of customer interactions precisely and instantly. MATRIXX enables DSPs to build long-term strategic value through high-touch, digital customer relationships.