For the past years, all markets have undergone a profound process of digitisation of services, business models, and even consumer goods have turned into digital content. Companies such as Spotify and Netflix made us no longer need CDs or DVDs to watch movies and listen to music. Everything is now available online, but when it comes to customer experience, the challenge is to make digital payments a seamless and secure process to the point customers do not even remember they are paying for something.
According to a UK Finance research, over two-thirds of UK adults (72%) used online banking in 2018, while 48% opted to use mobile banking apps. Compared to 2017, remote banking payments processed via the Faster Payments Service increased from 1.6 billion to 2.0 billion. For 2028, these numbers are presumed to rise to 3.2 billion, a scenario that poses the challenge and the urgency for businesses to provide digital payment services with safety, reliance, and flawless experience.
Matica Technologies is one of the world’s biggest specialists in identification technology, besides being a provider of payment card printers. One of the main advantages offered by Matica’s printers is the ability to empower businesses to print credit cards on site with flexibility and at a lower ongoing cost. Customers can benefit of a new card printed on site or even receive it via mailing and fulfillment solutions to overcome inefficiencies or demands in personalisation. Matica also delivers solutions in prepaid and loyalty cards with open loop version (using Visa, MasterCard or American Express) with quality, security and durability assured.
In terms of security, Matica’s CEO Sandro Camilleri stresses that this should be granted on two levels: “Firstly, cards must be secure, and this is a technological issue. The use of chips that are equipped with incredible memories, high precision lasers and holograms makes it extremely difficult, not to say impossible, for any attacker to clone a card produced by us. Secondly, the transaction must be secure thanks to specific and constantly updated software.”
And speaking of software, Camilleri argues that businesses need to pay attention to other means of digital payments, such as it is the case of the Chinese market. According to Matica’s CEO, Chinese population is younger than European, so they are more open to innovation and able to “grasp the innovations that are continuously offered by technology.” “These are the inevitable effects of the democratic collapse, which affects the economy. Of all the problems that Europe has, this is certainly the main one,” argues Sandro Camilleri.
Matica’s objective is therefore to deliver new payment solutions to European customers and businesses, inspiring innovation and change to a better future. “Digital payments are one of the most characteristic phenomena of modernity and it will only increase in the future,” says Sandro Camilleri. “This is a revolution similar to that which technology has caused and is currently causing in other areas, such as transport. An inevitable revolution, which citizens will have to get used to.”