Mastercard Launches Augmented Reality Experience

Mastercard hasunveiled a new augmented reality (AR) app that lets cardholders see, explore and access the benefits of their Mastercard, the company said.

The industry-first card benefits app delivers a photorealistic AR experience that transports users to a 360-degree virtual environment, where a series of interactive portals brings their card benefits to life.

According to the J.D. Power 2018 US Credit Card Satisfaction StudySM, rewards continue to drive consumer satisfaction with cards, yet only a third of credit card holders completely understand all the benefits available to them. Using augmented reality, the new Mastercard app puts benefit information front and center for cardholders in a fully immersive experience that can be easily accessed with their mobile device.

Upon launching the app, cardholders will be prompted to scan their Mastercard to start the session. Using their phone to scan the area around them, cardholders will see three portals, each one representing one of the three categories that Mastercard benefits fall into: Experiences, Everyday Value and Peace of Mind.

To explore a benefit area, cardholders can tap the related portal to launch a fully immersive 360-degree experience which brings that area to life. For example, Peace of Mind is represented by a spa, and Everyday Value is a stylish home.
Once inside, cardholders can use their phone to look around the virtual room and discover their benefits – each represented by a relevant item.

Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry.