Martin Preferred Foods deploys SmartDrive System

SmartDrive Systems said that Houston-based Martin Preferred Foods has deployed SmartDrive´s video-based safety program across its fleet.

With the goal of improving fleet safety and ensuring driver compliance with company safety policies, in the first six months following implementation of the SmartDrive solution, Martin Preferred Foods saw a 46 percent improvement in its fleet safety score, 68 percent reduction in distracted driving instances, and 82 percent drop in drivers failing to fasten their seatbelts.

Martin Preferred Foods has delivered high-quality proteins and specialty foods to customers in the Houston, Dallas, Austin and San Antonio metropolitan areas for more than 70 years. The team is focused on balancing customer service, on-time delivery, and fleet safety. While operating its fleet safely is a priority for the company, the introduction of the Federal Motor Carrier Safety Administration´s (FMCSA) Compliance, Safety, Accountability (CSA) program presented an opportunity to refocus on technologies to further improve fleet safety and protect drivers.

Martin Preferred Foods´ executive and transportation leadership teams sought out a solution to help ensure not only that drivers were adhering to laws and policies on speeding, seat belt usage and distracted driving, but also that could help them proactively assess risk even in the absence of violations in these areas.

SmartDrive´s video-based safety program identifies unsafe driving with an extensible platform that captures video, vehicle, audio, and driving data, and automatically offloads footage for expert review and analysis, providing a clear picture of what happened on the road. The platform identifies a fleet´s best performing drivers, as well as those who need coaching to improve specific skills. Helping fleets improve driving performance results in fewer incidents, and helps those fleets safeguard its drivers and the communities it serves.