Marketo, Google Cloud to transform engagement solutions

Marketo, Inc., the provider of engagement marketing software and solutions, and Google Cloud has announced a multi-year collaboration to scale Marketo´s infrastructure in the public cloud and create integrated solutions for marketers, the company said.

The companies will work to integrate Marketo´s Engagement Platform with Google´s G Suite and data analytics, as well as leverage Google´s machine learning capabilities, so that marketers can more easily listen, learn, and engage with buyers in real-time across all digital channels. As part of the agreement, Marketo´s marketing automation products, used by more than 6,000 businesses worldwide, will run end-to-end on Google Cloud Platform.

Google Cloud Platform´s highly scalable and reliable infrastructure will fuel the next stage of Marketo´s growth and allow Marketo to develop and deploy product innovation more quickly and efficiently for customers around the world. Marketo will continue to deliver solutions to large enterprise organizations globally such as GE Healthcare and Panasonic.

Additionally, Google Cloud, a current customer of Marketo, will expand its usage of the Marketo Engagement Platform to further connect with its customers.

Marketo, Inc., offers the Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry´s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries.