Marketing agency recruits Cision Communications cloud to reflect ROI, raise revenue, increase efficiency

Marketing innovation agency Fingerpaint has chosen Cision and its new Cision Communications Cloud software as a way to manage its media outreach, monitoring and track its ROI all in a single place, the company said.

With Cision´s integrated platform, Fingerpaint was able to eliminate its use of one-off point solutions and instead focus on cultivating new business development opportunities.

Fingerpaint is a strategic and creative marketing agency committed to original thinking and uncommon collaboration. Based in Saratoga Springs, NY and with offices in Scottsdale, AZ and Villanova, PA, the firm specializes in advertising, analytics and strategic planning, audio and video production, brand development, digital and multichannel marketing, event marketing and public relations.

Cision is a media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. It serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia.