Mobile advertising analytics company Marchex (NASDAQ: MCHX) has partnered with customer engagement solutions firm 7 to maximize media efficiency for digital advertising campaigns that drive sales through inbound phone calls, the company said.
The partnership allows marketers to tie offline outcomes, including incoming phone calls, to every digital media asset, including paid search, Web sites and chat.
The 7 Customer Acquisition Cloud, which includes 7 Chat, 7 Personalization and 7 Predictive Search Bidding, enables marketers to better influence consumers at every touch point. Leveraging more than 1.5 billion consumer interactions that happen annually on the 7 platform, the 7 Customer Acquisition Cloud enables marketers to increase their understanding of how media spending is driving revenues and adapt their strategies across digital marketing campaigns, including search, display, social, mobile and video.
Under the partnership, the Marchex Analytics platform measures offline sales, audiences and consumer intent from digital advertisements across every channel and every device, allowing the 7 Customer Acquisition Cloud to measure and automate digital campaigns that drive to offline sales.7´s customer engagement platform assists several hundred million visitors across all channels, and engages in more than 1.5 billion conversations annually, most of which are automated.
Marchex connects online behavior to real-world, offline actions. By linking critical touch points in the customer journey, Marchex´s products enable a 360-degree view of marketing effectiveness.