Marathon Petroleum company LP (MPC) has announced that the Marathon brand is collaborating with Southwest Airlines, La Quinta Inns & Suites, the Arbor Day Foundation and Marathon´s own My CentsOffâ¢ fuel savings program to launch a unique rewards program for its brand network featuring these partners, the company said.
The new rewards program, titled “MakeItCountâ¢,” offers consumers the opportunity to earn points for their purchases of both fuel and featured non-fuel items at participating Marathon branded stations.
MakeItCountâ¢ members will earn points directly in their choice of Southwest Airlines Rapid RewardsÂ®, La Quinta ReturnsÂ®, SustainÂ® tree planting program in partnership with the Arbor Day Foundation, or the My CentsOffâ¢ fuel savings program. The MakeItCountâ¢ program will also support achievement-based rewards, based on member purchase activity at participating Marathon branded stations, in the form of bonus partner points or fuel discounts.
MPC is the nation´s second-largest refiner, with a crude oil refining capacity of approximately 1.9 million barrels per calendar day in its six-refinery system. Marathon brand gasoline is sold through approximately 5,600 independently owned retail outlets across 20 states and the District of Columbia.