Maponics appoints new director, brand strategy/marketing operations

Maponics has promoted marketing director Jessica Willis to director, business strategy and marketing operations, the company said.

Willis will be based out of Maponics´ White River Junction office, tasked with overseeing and growing the company´s brand strategy & marketing deliverables. She will report to Maponics CEO, Dan Adams.

Willis was hired in early 2014 to lead Maponics´ marketing team, and her responsibilities quickly grew along with the company. In her time at Maponics, she has helped shape and define Maponics´ lead generation program and content marketing strategy while playing a noteworthy role in product marketing and sales and channel support.

Prior to Maponics, Willis spent over twelve years executing marketing strategies in support of business goals for large B2B and B2C companies in the insurance, automotive, and fitness industries

In the new role, Willis will be responsible for leading the development and implementation of Maponics´ brand marketing strategy and tactical planning. She will transition to the new role immediately.

Maponics is a spatial data company that specializes in mapping areas and populations of interest. Merging technology and data, Maponics creates innovative products built on real-world geography, such as neighborhood boundaries, school boundaries, and ZIP code boundaries and more.