Lufthansa, IBM collaborate in AI-driven ad campaign #SayYesToTheWorld

Lufthansa has announced it has partnered with IBM Watson Advertising (NYSE: IBM) to launch the AI-powered advertising campaign #SayYesToTheWorld, the company said.

Lufthansa is the first airline brand to launch an IBM Watson Ads campaign with Watson Advertising. The campaign focuses on exploring a world of new possibilities and saying yes to the unknown.

Watson Ads are an industry first AI-powered interactive ad unit that delivers hyper-personalization at-scale along with actionable insights. These interactive AI-powered ads enable brands to have meaningful one-to-one conversations at scale with consumers wherever they may be in their path to purchase.

The Lufthansa Group is the world´s biggest airline group in terms of revenue and is also the market leader in Europe´s airline sector. The Lufthansa Group´s airlines currently serve 343 destinations in 103 countries on four continents and offer 25,128 weekly frequencies.

A world leader in AI software, services, and technology for business, IBM has deployed Watson solutions in thousands of engagements with clients across 20 industries and 80 countries. IBM´s Watson solutions are widely used in industries, including by 7 of the 10 largest automotive companies and 8 of the 10 largest oil and gas companies.