Lufthansa Group offers digital and virtual experiences at the ITB

This year, the Lufthansa Group will be present at the International Tourism Fair Ber-lin (ITB) with the motto “Welcome to an open world”, the company said.

Lufthansa Group Airlines and Miles & More will be offering visitors numerous interactive travel experiences at the 614 square meter stand.

On the front side of the stand, guests will be greeted by a 40 square meter mega screen showing new Lufthansa Group destinations, among other things. A highlight is located on the ground floor, where the aviation group invites you to go on an in-stant digital holiday.

Thanks to augmented reality, you can travel to the world´s metropolises New York, Mumbai or Shanghai in just a few seconds. Visitors can dive into virtual worlds and experience a street band in New York, a Holi festival in India or see Shaolin monks in Shanghai. A special feature of this experience is that guests can actually interact directly with their surroundings, for example, drum with the street musicians in New York. Every vacationer participant will also be receiving a small souvenir of their virtual trip.