Lufthansa Consulting honored for its air service development project for Auckland International Airport

Lufthansa Consulting GmbH has been awarded the Best of Consulting prize by the German weekly business news magazine WirtschaftsWoche, the company said.

The award went to a successful project with Auckland International Airport (AKL), the largest airport of New Zealand and the third busiest international airport in Australasia.

Auckland Airport needed to put special emphasis on its route development strategy and to constantly develop and professionalize the interaction with its key customers — airlines to grow and retain traffic. Lufthansa Consulting supported to solve the key air service development marketing challenges of Auckland International Airport. The experts used their specific airline network planning know how and tools to implement a professional air service development practice (B2B marketing) at the airport. Together with the AKL team the consultants developed a new air service development strategy and go-to-market action plans.