Loyyal signs 3-year agreement to bring blockchain loyalty/rewards platform to Emirates

Loyyal has announced it has signed a three-year commercial production vendor agreement to bring new transparency, efficiency and cost savings to the loyalty programme of Emirates and flydubai, the company said.

Loyyal´s blockchain-enabled loyalty and rewards platform, now in production at Emirates Skywards.

Loyyal´s platform helps loyalty program operators reduce costs associated with accounts reconciliation and payment management. Loyyal also introduces a standardized process for partner onboarding to reduce the time and cost for new loyalty partners. Any program operator leveraging the Loyyal Product Suite is ultimately seeking to improve perception and brand loyalty through an improved offering and greater ease of use of program miles.

Loyyal is a blockchain solution for the loyalty and rewards industry, and is reinventing how loyalty is created, rewarded, and managed. Using proprietary blockchain and smart contract technology, Loyyal´s interoperable loyalty and rewards platform brings benefits to a fragmented industry and offers brands a way to unlock the billions of dollars in value held captive in legacy loyalty programs today.

Emirates flies fleets of Airbus A380s and Boeing 777s.