Shotfarm said that Locally.com will be using Shotfarm´s Switch technology and content network to accelerate the collection and distribution of product information from its more than 2,500 vendor partners.
With the Shotfarm Switch, Locally.com secures the highest quality product data directly from brands such as Mountain Hardwear, prAna, Keen, and Camelbak who utilize Shotfarm to manage content and share it with their retail accounts. Access to the most accurate and up-to-date information helps Locally.com customers discover and purchase the products they want, when they want, and where they want.
A Shotfarm Switch is the most efficient way for retailers and manufacturers to exchange product information and media. Each Switch provides retailers with a simple, yet powerful configuration tool that allows them to publish their product data, image, and content delivery preferences.
Manufacturers use this information to easily format and convert product data to align with retailers´ specifications, making product management and exchange move at the speed digital commerce requires.
Shotfarm makes it easy for manufacturers to quickly and accurately provide product information to retailers. They simply sign up for the Shotfarm service and begin uploading information, images and other content assets. And with Shotfarm´s “one to many” content network approach, vendors can instantly deliver the same product content to any number of additional retailers and channels via the Shotfarm Switch Marketplace.
Shotfarm´s Product Content Network is the first end-to-end solution for the management and exchange of product information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. One System, any format, thousands of retailers and manufacturers. Shotfarm just makes sense.