Local Media Consortium elects board chair

The Local Media Consortium (LMC), a strategic partnership of local media companies, has announced that it has elected Christopher Loretto as Chairman of its Executive Board, the company said.

Loretto will lead the 10-person committee as it guides the organization toward providing increased value and voice for its members and partners.

Chris Loretto has served as Digital First Media´s Chief Digital Officer and EVP Digital since August 2014. He currently provides strategic leadership for key functional areas across the digital organization including in product, development, technology, revenue, operations, audience, marketing and training.

The LMC also welcomes three new board members: Andrew Pergam, Washington, DC-based VP, Video and New Ventures for McClatchy, which is headquartered in Sacramento, Calif.; Nicki Purcell, Chief Digital Officer and Senior VP of Consumer Sales for The Dallas Morning News; and Gary Smith, VP of Advertising for The Seattle Times.

The Local Media Consortium is a strategic partnership of local media companies focused on increasing member companies´ share of digital revenue and audience by pursuing new relationships with a variety of technology companies and service providers. The LMC was founded in 2013 to address the needs of advertisers seeking to reach high-quality audiences on brand safe local digital properties at scale. In addition, the LMC provides members with access to technology and content solutions by fostering key partnerships with companies including Google, Monster, Yahoo and others.

LMC membership encompasses more than 75 local media companies in top markets across the United States and Puerto Rico, and includes more than 1,700 publications. The LMC audience footprint currently spans 164 million unique monthly visitors and its member companies serve more than four billion page views to readers. More information is available at www.localmediaconsortium.com.