Liquid adds 3 ad tech all-stars

Liquid said it has expanded its executive team with the addition of ad tech industry veterans, Heather Menery, Tom Anderson and Aaron Olmstead.

As established leaders in the mobile and ad tech spaces, Liquid´s new executives will ensure the company´s continued vision and overall success.

Heather Menery, former VP of Emerging Solutions at Pubmatic, has joined the company as Head of Revenue. In her new role, Menery, who has over 10 years of ad tech experience, will be tasked with driving worldwide sales and directing all of Liquid´s revenue-related operations. Menery has also held senior level positions at companies such as Velti/Mobclix, Jumptap (acquired by Millennial Media) and Enpocket (acquired by Nokia).

Liquid has appointed Tom Anderson as Head of Programmatic and Aaron Olmstead as Head of Engineering. With deep experience in developing and optimizing mobile media campaigns, Anderson will oversee the operation and innovation of all Liquid ad products and ad processes, including the monetization strategy for PCH´s massive cross-platform data sets.

Olmstead, former director of Engineering at Fiksu, will lead the Liquid engineering teams located in Portland, ME, Boston, and New York City. Under Olmstead´s leadership, Fiksu became one of the largest and most technically robust mobile DSPs in the industry, serving thousands of brands and clients, such as Dunkin Brands, Starcom MediaVest, Amazon and Best Buy.

Liquid is currently a team of 71 people across New York, NY, Port Washington, NY, Portland, ME, Boston, MA and San Francisco, CA. It was founded in 2008 as a mobile-focused company providing performance marketing campaigns for a variety of finance, insurance, education, and lifestyle businesses, and was acquired by Publishers Clearing House in 2011.