Lincoln Financial Group wins industry innovation award

Lincoln Financial Group (NYSE:LNC) was named the recipient of the 2018 Innovation Award by the Life Insurance Direct Marketing Association (LIDMA), the company said.

The award — which recognizes a carrier or distributor for an innovation in technology that will change the way insurance is purchased — was presented to Lincoln for its new online scheduling tool and text message reminders for life insurance Tele-App (telephone application) interviews.

The LIDMA award recognizes two recent scheduling enhancements launched by Lincoln for its individual Term and permanent life insurance products. One enhancement is a new online scheduling tool that allows clients control and flexibility with scheduling their life insurance application interview at a time that´s most convenient for them. The tool sends an email confirmation and reminder for their interview and allows for the client to cancel or reschedule if needed, at a click of a button.

The LIDMA Innovation Award was inspired by LIDMA´s eProcess improvement initiatives which have been developed and are continually updated by insurers, service vendors, attorneys and marketers. A panel of judges comprised of Founding members of LIDMA and InsureTech independently submitted votes on finalists for the award.

Lincoln Financial Group provides advice and solutions that help empower people to take charge of their financial lives with confidence and optimism. Today, more than 17 million customers trust our retirement, insurance and wealth protection expertise to help address their lifestyle, savings and income goals, as well as to guard against long-term care expenses. Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates.