LifeMiles, a Latin American coalition loyalty program, has announced an update on its continued partnership with Avianca, the company said.
Due to the impact of the COVID-19 pandemic on the travel industry, Avianca has voluntarily filed reorganization proceedings under Chapter 11 of the United States Bankruptcy Code.
This filing will preserve and protect Avianca´s business, enabling it to reorganize its financial commitments and operations as demand for air travel recovers. Through this process, Avianca intends to preserve jobs, promote the economic recovery of its core markets and maintain its connectivity and operations.
LifeMiles sells its miles to a wide range of businesses, including retail and commercial partners, in addition to airlines like Avianca. Historically, Avianca and its air partners have made up approximately 30 percent of LifeMiles purchased.
LifeMiles is a loyalty program that allows its members to earn miles through daily activities and redeem them with incredible partners.