Lidl UK launches AI Wine Chatbot with Aspect Software

Aspect Software has announced a partnership with the UK´s fastest growing retailer, Lidl UK, to deliver a fully automated, AI-powered, Facebook Messenger chatbot, which will help UK customers easily select the best wine for their meal or moment, the company said.

Lidl´s new chatbot — named Margot — will become Lidl shoppers´ virtual wine consultant at the tap of a screen.

Founded in 1930s Germany, the first Lidl opened in the UK in 1994, and now has 690 stores throughout the UK. The supermarket provides high quality groceries at low prices and is now the UK´s seventh biggest grocer.

Margot is powered by Aspect® CXP and deployed on Facebook Messenger which has over one billion active users worldwide. The chatbot has a light-hearted and informal persona; a true wine enthusiast but definitely not snooty, loves food and good company.

Aspect helps enterprises break down the walls between people, processes, systems, and data sources, allowing organizations to unite around the customer journey. By developing fully native interaction management, workforce optimization and self-service capabilities within a single customer engagement center, we enable dynamic, conversational interactions and create a truly frictionless omni-channel customer experience. Leveraging a worldwide cloud infrastructure and over 40 years of industry ingenuity, Aspect conveniently and easily connects questions to answers while helping enterprises keep service levels high and operational costs contained. For more information, visit