Libris, Greenfly ink strategic partnership

Libris by PhotoShelter and Greenfly Inc. have announced a strategic partnership to empower effortless content sharing across social media, the company said.

This relationship unites Libris´ digital asset management platform for visual storytelling with Greenfly´s new product, Greenfly Connect, which fully automates the last-mile content workflow for social media. With the power of Libris and Greenfly, brands can now tap into the networks of their influencers and exponentially boost their reach across social platforms.

With Libris and Greenfly Connect, social teams can automatically access photos and videos from photographers and sort that content into galleries flowing through both systems. Then, based on tagging and metadata fields, they can automatically distribute that content via their community at scale across social platforms for a seamless sharing experience. The integration allows creative teams to push content out beyond their own channels and tap into the networks of their influencers. As one example, a professional sports team can share photos from the field with players in real time during a game.

This partnership will be brought to life at this year´s Content Marketing World where the Libris and Greenfly integration will be used to capture, organize and share content in real time from the conference. Event attendees will be able to access photos and videos through the Greenfly app and share effortlessly from their phones.

Greenfly is a fundamentally new way for organizations and their advocates to collaborate. For more, visit greenfly.com.

Libris by PhotoShelter is the simplest and fastest digital asset management platform built for visual media. We help brands and organizations create visual stories effortlessly.