Lead management company LeanData has received USD10 million in Series B funding led by Sapphire Ventures and joined by existing investors Shasta Ventures and Correlation Ventures, the company said.
The financing will help support new partnerships and expand the reach of LeanData´s strategic solution, which delivers a superior sales experience by connecting customers with the right reps at the right time.
LeanData´s strategic routing is an elegant solution for a costly problem in business: matching the most relevant people in an organization to potential buyers. The company´s recent innovation is a first-of-its-kind visual representation of lead flow that gives organizations an unprecedented level of control over their sales process.
LeanData simplifies the complexity of the B2B sales process through a better SaaS lead management platform. LeanData´s flexible solution can be tailored to any business initiative, which includes the growing trend toward account-based strategies. With more than 200 customers, LeanData manages the sales engines that run some of the world´s leading businesses — ranging from fast-scaling startups to publicly traded companies across all industries.
Sapphire Ventures is a venture capital firm focused on helping innovative technology companies become global category leaders. Leveraging nearly two decades of experience and an extensive global enterprise network, Sapphire Ventures invests capital, resources and expertise to enable its portfolio companies to scale rapidly. Whether entrepreneurs sell to businesses, consumers or both, Sapphire Ventures offers a platform for business development and operational excellence to help them accelerate growth.