Leading Airlines Select SDL to Power Global Digital Transformation

Airline companies are turning to SDL (LSE:SDL) for help in transforming their digital footprint as they go global, and overcome the language challenges involved in engaging with consumers in new markets.

Airline companies from across Europe, Asia and the US have recently signed agreements for a variety of content management products and translation services from SDL. These new commitments represent the expansion of SDL´s role in supplying technology and services to the global airline industry.

Intense local competition, declining prices and heightened consumer expectations mean that airline companies need to continually provide customers with a rich, engaging experience that offers not just the best deals – but videos, forums and instant chat support. Providing the same consistent experience – but in the consumer´s local language – becomes even more challenging when expanding abroad.

Over the past year, SDL´s language and content management technology has been selected by some of the top airline companies to address these complexities, including All Nippon Airways, China Airlines, flydubai and Vanilla Air. SDL already works with many of the world´s airline brands, including six of the top ten global airlines, and more than 40 top travel companies.

SDL (LSE: SDL) is the global innovator in language translation technology, services and content management.