Creating your own live streaming website can be incredibly beneficial in raising brand awareness. Thanks to technology, businesses can reach a vast audience and streamed content is an excellent way to engage with your customers and promote your brand.
It can be challenging to know where to start when you decide to launch your own content streaming website. It is essential to know when to get support and help from professionals to get the most out of your website.
Here are some of our tips and tricks to help you launch your new content streaming website.
Design Your Website
The first step is designing your company’s website. Unless you’re well versed in web design, it may help to hire a professional web designer who can make your website dreams a reality. Your website should be intuitive, simple to use and cleanly presented.
You should then decide on a domain name. Ideally, this will be your business’s name or brand, though these may not always be available.
Ensure Your Internet Connection Is Fast And Reliable
If you aim to broadcast high-quality video streaming, you will need the very best internet connection. While Wi-Fi can be a sound option, for the best reliability, you may want to choose a cable connection.
You should choose the fastest broadband that you can afford. This will ensure that your videos are streamed at the best possible quality, with minimal lag, pixilation and disruption.
Consider Professional Playout Services
Your broadcast quality is one of the most critical elements of your website. It may help to use professional playout services that specialise in hosting and facilitating live events. If you don’t have a tech or broadcasting background yourself, this can be invaluable to your business and website.
Check out the playout services from Red Bee Media for an idea of what you should be looking for in an agency. As an industry leader in media services, Red Bee Media has worked with some of the biggest names and created flawless streams over their decades of experience.
Upload Past Broadcasts
Once your website is up and running, you will need to ensure that you have plenty of content to add to it. One excellent way to bolster your catalogue is to upload previous content to the website. This will give your followers a back catalogue of content to engage with as you focus on crafting new content.
Focus On Cyber Security
Cyber security is critical for any website. The risk and threat of cyber-attacks are many, from a weakening of reputation to potential theft. You should ensure that you take as many measures as possible to keep your website secure. This should include SSL encryption for any payment pages you may have to ensure your customers’ sensitive data remains secure.
You could also consider adding a watermark to your content to prevent the possibility of someone stealing and uploading your videos. Copyright infringement can be a significant issue for any content put online, so taking steps to avoid this is crucial.
Create Engaging Content
This is the fun part! You will need to continue putting out entertaining, engaging and informative content to attract new viewers to your new website. You should aim to put out new content as often as you can – weekly or daily if possible, the more the better.
If you are a smaller business, it may be challenging to find the time to run your business and create excellent quality content. This is where it may be helpful to employ a dedicated staff member to run your content channel or to reach out to influencers who can create content on your behalf.