LATAM Airlines Group revealed its new aircraft design at simultaneous launch events in countries where the group operates.
In addition to the new image of LATAM aircraft, the company presented a number of other changes that will be visible from May onwards, including new uniforms, airport signage and counter design as well as a consolidated website (www.latam.com).
The first flight of a LATAM-branded aircraft, a Boeing 767, will depart from Rio de Janeiro on 1 May on a one-off journey to Geneva to collect the Olympic torch. The specially prepared aircraft will then return on 3 May to Brasilia, the starting place of the Rio 2016 Olympic Torch Relay between more than 300 Brazilian cities.
On 5 May, the first three commercial flights of aircraft with the new LATAM image will operate the following routes: SÃ£o Paulo-Santiago (a Boeing 767 service departing SÃ£o Paulo at 09:05 local time); Santiago-Lima (an Airbus A319 service departing Santiago at 09:10 local time); and SÃ£o Paulo-Brasilia (an Airbus A319 service departing SÃ£o Paulo at 14:20 local time).
More than 50 aircraft are anticipated to be rebranded before the end of 2016 and the fleet-wide process is expected to be finalized in 2018. Repainting takes on average six to 12 days per plane and will be scheduled in accordance with routine maintenance to maximize efficiency.
LATAM Airlines Group S.A. is the new name given to LAN Airlines S.A. as a result of its association with TAM S.A. LATAM Airlines Group S.A. now includes LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador, and LAN Cargo and its affiliates, as well as TAM S.A. and its subsidiaries TAM Linhas Aereas S.A., including its business units TAM Transportes Aereos del Mercosur S.A., TAM Airlines (Paraguay) and Multiplus S.A.