Largest DOOH network joins DOmedia programmatic partnership

TouchTunes Media has announced a partnership with DOmedia and Rubicon Project that will allow advertisers to execute programmatic advertising across the largest digital out-of-home (OOH) advertising network in the United States, the company said.

Programmatic advertising technology, the backbone of Internet ad campaigns for over a decade, has been an area of focus for the OOH ad industry for several years. This partnership makes TouchTunes the largest supplier of programmatic out-of-home advertising inventory in the US

Rubicon Project, the global exchange for advertising, announced its partnership with DOmedia, the largest US platform for buying and selling OOH media, in May 2017. The resulting integration allows media vendors using DOmedia´s supply-side platform (SSP) to sell programmatically via Rubicon Project´s exchange, which integrates with the world´s top media buyers.

TouchTunes Media will be the first media vendor to take advantage of DOmedia´s integration with Rubicon Project.

DOmedia is an independent technology company on a mission to change the way out-of-home media is bought and sold. DOmedia´s cloud-based applications connect buyers and sellers to leverage marketplace effects, eliminate redundancy and improve reporting and analytics. The firm´s software is already empowering agencies, vendors and brands.

TouchTunes is the largest in-venue interactive music and entertainment platform, featured in more than 63,000 bars and restaurants across North America and 74,000 globally.