Lamps Plus inks expansion agreement with Epsilon

Epsilon, an Alliance Data (NYSE: ADS) company, has signed a new multi-year agreement with Lamps Plus, the nation´s largest lighting retailer, the company said.

Epsilon will provide targeted email marketing services focused on engaging customers on a one-to-one basis and increasing both online and in-store sales across the Lamp Plus family of brands, including LampsPlus.com, discount site Lamps Plus Open Box, home furnishings and décor site 55 Downing Street, and trade program Lamps Plus Professionals.

Lamps Plus is an existing Epsilon data services client, leveraging Epsilon´s data services to better identify and target their customers with relevant offers across marketing channels, including online, direct mail and point of sale.

Under the terms of the new multi-year agreement, Epsilon will now also provide a full suite of permission-based email marketing services leveraging its Agility Harmony platform including account and campaign management, email delivery, measurement and reporting. Epsilon will support dozens of email campaigns per month, deploying millions of emails on behalf of Lamps Plus and their family of brands. Emails will feature dynamic and personalized content, and will include marketing messages such as wish lists and holiday campaigns. Additionally, Epsilon will support triggered behavioral messages for abandoned carts, abandoned site and welcome communications to drive engagement and purchases.

Established in 1976, Lamps Plus is a specialty lighting store, with three e-commerce sites and dozens of retail locations throughout the western United States.

Epsilon is a global leader in creating connections between people and brands.

Alliance Data® is a global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries.