L'Oréal picks Demandware to power digital commerce

Demandware Inc. (NYSE: DWRE) said that L´Oréal S.A. is expanding its existing relationship with Demandware.

L´Oréal will use the Demandware Commerce platform to power the digital transformation strategy of its brand portfolio around the globe. Demandware will be the central platform for managing digital consumer engagement across all channels, including web, mobile, store and social, for more than 25 distinct brands. Demandware is a key pillar of the company´s strategy to accelerate ecommerce growth and transform its technology framework to enable fast time to market, operational efficiencies, exceptional customer experiences and global branding consistency.

L´Oréal originally engaged with Demandware in 2010 through the L´Oréal Luxe products division in the US and Canada and successfully deployed the Demandware platform across several luxury brands.

With Demandware, L´Oréal will have a single platform for developing and managing multiple sites with support for multiple languages and currencies.

Demandware, a leader in digital commerce, enables the world´s premier retailers to move faster and grow faster in the changing face of retail. For more information, visit www.demandware.com, call +1-888-553-9216 or email info@demandware.com.