California-based Kurbo Health and Humana Inc. (NYSE: HUM) said they have teamed together to target a fast-growing threat to today´s youth: obesity.
Starting this month, qualified employers with a Humana health plan will have the option to purchase a twelve-month subscription to Kurbo Health´s mobile health coaching and weight loss program as a wellness benefit for employees´ children.
While insurers in the past have provided access to weight loss programs to companies for adult employees, this is the first time a wellness program specifically designed to help an employee´s children has been introduced on such a large scale.
A digital adaptation of the renowned Stanford Pediatric Obesity Program, Kurbo combines a food and activity tracker mobile app with subscription-based, personalized coaching via text, phone calls and video chat. Throughout the twelve-month subscription, Humana will offer live health coaching to children in addition to the personalized coaching via text, phone calls and video chat offered by Kurbo Health.
Launched in July 2014, the Kurbo app has been downloaded by more than 50,000 people and helped thousands of children and teens get healthy and lose weight through the coaching program. A recent Kurbo pilot study showed that 88 percent of children reduced their BMI at a healthy rate after using Kurbo coaching and its mobile app. These children reported higher levels of happiness, self-confidence and self-esteem.
Kurbo Health provides the first mobile health coaching solution designed specifically to help children and families lose weight and develop smarter eating choices.
Humana Inc., headquartered in Louisville, KY, is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care.