Kulula enhances retail capabilities with Sabre AirVision revenue management platform

South African carrier kulula has reported plans to increase revenue through a new retailing approach using Sabre Corporation´s (NASDAQ: SABR) newly-launched AirVision Revenue Optimizer platform, the company said.

Kulula said it will be able to price its services based on a customer´s willingness to buy different combinations of fares and ancillary services. The new management approach will allow kulula to respond faster to changing market conditions in real-time and optimize revenue streams across all its services including ancillary sales, codeshare and partnership arrangements.

Sabre´s AirVision Revenue Optimizer provides end-to-end control for airlines to better understand customer profiles and respond to their needs and willingness to pay, while efficiently pricing and selling seat inventory and ancillary products.

Sabre Corporation is a technology provider to the global travel industry, offering software, data, mobile and distribution solutions to airlines and hotel properties. Sabre also operates a global travel marketplace, which processes more than USD120 billion of global travel spend annually by connecting travel buyers and suppliers.

Kulula.com is a privately owned low-fare airline, operated by Comair Limited in South Africa.