Kargo and Celtra Inc. said they have partnered to bring Celtra´s recently launched vertical video solutions to market across the premium publishers in Kargo´s invite-only mobile brand marketplace.
The partnership will allow Kargo to activate jointly created video formats powered by Celtra´s industry-leading mobile video technology across its existing premium publisher base. In addition, the partnership enables Celtra´s short form vertical video units to be embedded in unique placements on these publishers´ properties made possible only by Kargo´s own proprietary technology.
“With 92 percent of 18-34 year olds now consuming video on mobile devices, it is critical for the industry to rethink video from the mobile point of view. With this partnership, Celtra and Kargo will help make video advertising on mobile devices more effective for brands and publishers and more engaging for consumers by creating truly mobile-first experiences,” said Harry Kargman, CEO and Founder of Kargo.
With advances in technology such as Celtra´s short form vertical video format, brands can quickly and easily create full-screen video experiences that are natural for mobile. This innovative ad format allows brands to successfully transform TV ad spots into bite-sized, highly impactful video experiences that are tailored to the ways video content is consumed on mobile devices.
Celtra empowers agencies, media suppliers and brand leaders alike with the leading creative technology for data-driven brand display advertising across mobile, tablets and desktop.