JetPrivilege, Loylogic partner in new reward store

JetPrivilege (JP), the frequent flyer programme of Jet Airways, has offered its four million members the opportunity to redeem their JP Miles in the new JP Reward Store, powered by Loylogic, the company said.

The new reward store will offer member experiences and a catalogue of over 500 items in categories such as: electronics, luggage & travel, home & living, fashion & accessories, jewelery & watches, health & beauty, sports & outdoor, kids & toys.

All products will be sourced and delivered within India, a requirement of JetPrivilge that Loylogic was happy to adhere to, in order to support and cater to the growing Indian market.

Loylogic is a creator of points experiences, insights, commerce and engagement, offering members with choices and offering behavioral insights to programs. The company has a network of more than 500 merchants and 2,000 online stores.