JetBlue (NASDAQ: JBLU) and the US Fish and Wildlife Service are joining forces to encourage and empower travelers to play a role in protecting the beauty and wildlife of one of the world´s most popular destination regions, the Caribbean, the companies said.
An increase in illegal wildlife trade in the area is contributing to the decline and potential extinction of animal species such as sea turtles, parrots, iguanas and coral.
On World Wildlife Day (March 3), JetBlue and the US Fish and Wildlife Service revealed a five-year agreement, which will launch with a customer education and awareness campaign. The Service and JetBlue will work together beyond the initial inflight video to develop online content, social media campaigns and strategies that will seek to reduce demand for illegal wildlife.
JetBlue is New York´s Hometown Airlineâ¢, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 35 million customers a year to 96 cities in the US, Caribbean, and Latin America with an average of 900 daily flights.
The US Fish and Wildlife Service works with others to conserve, protect and enhance fish, wildlife, plants and their habitats for the continuing benefit of the American people.