JetBlue (NASDAQ:JBLU) has signed a multi-year deal to become the official airline of the Boston Celtics.
The five-year partnership launches with a fan sweepstakes, Top 5 Plays of the Week feature on Celtics.com and a number of shared community initiatives that will impact local youth and the environment.
To celebrate, JetBlue and the Celtics are giving one lucky sweepstakes winner and guest the opportunity to follow the Celtics west to San Francisco on JetBlue´s new Mint service. Keep an eye out on Celtics.com for your chance to enter starting in early February. JetBlue and the Celtics will also team up for the environment through “D” for Trees program where a tree will be donated to a local Boston green initiative for each steal or block during regular season home games.
JetBlue´s partnership will include joint marketing promotions and advertising. Elements will include online advertising, e-mail marketing and Celtics.com video features, as well as contests, and giveaways for Celtics fans.
JetBlue is New York´s Hometown Airlineâ¢, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 35 million customers a year to 95 cities in the US, Caribbean, and Latin America with an average of 900 daily flights.
A charter member of the Basketball Association of America (which evolved into the National Basketball Association) since 1946, the Boston Celtics have won a record 17 NBA Championships, including eight in a row from 1959-1966, winning their first title in 1957 and their most recent in 2008.