JetBlue (Nasdaq: JBLU) has announced the launch of its eight annual Soar With Reading initiative, providing 100,000 free books to children in San Francisco and Oakland, California, the company said.
This award-winning literacy initiative tackles the issue of book deserts, which are areas with limited access to age-appropriate books. Since 2011, JetBlue has donated nearly $3 million worth of books to children in areas of need.
JetBlue and Simon & Schuster Children´s Publishing are bringing books to children in the Bay Area through five custom vending machines which will distribute 100,000 books starting today through August 31, 2018, free of charge.
This is the fourth year JetBlue has funded this innovative book vending machine program as part of its Soar with Reading initiative.
JetBlue is New York´s Hometown AirlineÂ®, and a leading carrier in Boston, Fort Lauderdale – Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 40 million customers a year to 102 cities in the U.S., Caribbean, and Latin America with an average of 1,000 daily flights.
Simon & Schuster Children´s Publishing, one of the leading children´s book publishers in the world, maintaining an extensive award-winning backlist, and continuing to publish acclaimed and bestselling books for children of all ages. Simon & Schuster publishes numerous Caldecott, Newbery, and National Book Award winners.