JetBlue partners with Truly Hard Seltzer to introduce the beverage to in-air travelers

Boston-based hard hard seltzer beverage Truly Hard Seltzer has announced a partnership with JetBlue to be the first hard seltzer available to drinkers and travelers at 35,000 feet, the company said.

JetBlue will add cans of Truly Wild Berry to its menu. It is one of 13 flavors that recently were reformulated to be more crisp, clean, refreshing and more drinkable, with no lingering bitterness in the aftertaste.

Truly Hard Seltzer joins JetBlue´s diverse roster of inflight food and beverage offerings available for purchase inflight, alongside the airline´s always complimentary, unlimited brand name snacks. The addition of Truly is the latest from the airline that´s dedicated to inspiring humanity by offering industry-leading comfort from takeoff to touch down with a wide range of inflight food and beverage options and larger inflight experiences, including Flytoberfest, the first-ever inflight beer flight, and Shakes on a Plane, an inflight mixology class.

JetBlue is New York´s Hometown Airline® and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando and San Juan. JetBlue carries more than 42 million customers per year to 100-plus cities in the United States, Caribbean and Latin America, with an average of more than 1,000 daily flights.