JetBlue opens new center in Fort Lauderdale to expand ancillary revenues

JetBlue (Nasdaq:JBLU) has announced it has opened a new home in Fort Lauderdale, Florida for its JetBlue Travel Products subsidiary, the company said.

JetBlue Travel Product´s new home — dubbed its Inspiration Center — is located in the landmark Design Center of the Americas (DCOTA) campus in Broward County.

JetBlue Travel Products current offerings include JetBlue Vacations (flights+hotels) as well as other non-air travel products such as travel insurance, car rentals and more. In the coming months, JetBlue Travel Products plans to introduce new travel concepts to its portfolio that will accelerate ancillary revenue growth for JetBlue.

The new Inspiration Center is an open and collaborative environment with a live experimental space where JetBlue Travel Products will test new travel concepts. The space will open with nearly 70 specialized and professional roles coming from and adding to Fort Lauderdale´s rich tech, travel and business talent pool.

JetBlue will continue to be based in New York City. By locating JetBlue Travel Products outside of New York but in one of the airline´s focus cities, the team can focus on travel innovation and remain agile in the competitive tech space, while integrating features and benefits into the airline.

JetBlue is New York´s Hometown Airline, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 42 million customers a year to 100+ cities in the U.S., Caribbean, and Latin America with an average of more than 1,000 daily flights.