JetBlue (NASDAQ: JBLU) has announced it has launched a new campaign that takes a stand against mediocrity in air travel, the company said.
The latest campaign-Just Alright Doesn´t Fly Here-reminds travelers they don´t have to accept the bare minimum that has become standard across the industry.
The campaign will come to life in videos and ads that feature different aspects of JetBlue´s customer service. JetBlue is positioning the message on TV, social media, radio on music streaming services, digital and billboards positioned to counteract everyday mediocre moments — both offline and online.
JetBlue is New York´s Hometown Airline and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando and San Juan. JetBlue carries more than 42 million customers per year to 100-plus cities in the United States, Caribbean and Latin America with an average of more than 1,000 daily flights.