JetBlue (Nasdaq:JBLU) has announced it has enhanced its TrueBlue loyalty program as part of its ongoing digital transformation, the company said.
The refreshed digital experience adds Points Pooling–a more flexible and user-friendly way for TrueBlue members to pool points, together. JetBlue remains the only major US carrier to offer a free points pooling option for all loyalty members.
Points Pooling allows designated groups to conveniently earn and redeem points together, even more quickly.
JetBlue is New York´s Hometown AirlineÂ®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 40 million customers a year to 100+ cities in the US, Caribbean, and Latin America with an average of 1,000 daily flights.